by Jeff Slater | Oct 19, 2025 | Foodpreneurs, Marketing Advice
I’m living proof that what I’m writing about is valid. For 13 years, my wife and I owned a bakery specializing in brownies. Rachel’s Brownies. One SKU – hyper-focused on one type of baked good but made exceptional through our focus. We built a successful brand,...
by Jeff Slater | Oct 12, 2025 | Branding Issues, Marketing Advice
For nearly two decades, “search” has meant one thing: Google. The entire ecosystem of SEO—keywords, backlinks, page optimization—was designed around convincing Google’s algorithms that your content deserved to rank higher than the competition. Marketers built careers...
by Jeff Slater | Oct 5, 2025 | Foodpreneurs, Marketing Advice
In the crowded world of natural peanut butter, where countless brands vie for shelf space with their earnest brown jars and wholesome messaging, One Trick Pony has done something remarkable. They’ve taken what many consider a category weakness. This annoying oil...
