by Jeff Slater | Feb 5, 2023 | Interesting Brands, Marketing Advice
From Edsel to Google Glass to LIFEWTR. Product Strategy Fails When It isn’t In Alignment with The Business Building a product strategy can be challenging, but it is an essential muscle for any organization that wants to flex its strength and create and launch...
by Jeff Slater | Feb 1, 2023 | Interesting Brands, Marketing Advice
Do you use a lens of disruption for new products? In today’s crowded consumer packaged goods world, standing out in the food and beverage industry is more critical than ever. You’ll never succeed in bringing to a buyer another product that looks, feels,...
by Jeff Slater | Jan 29, 2023 | Marketing Advice, Marketing Books
For those who remember Johnny Carson’s Carnack The Magnificent routine… Belonging to the Brand was the answer. And the question is – what is a great new marketing book about a community? In 2014 I invited Mark Schaefer to speak at one of the first Wine...
