by Jeff Slater | Oct 1, 2023 | Advertising, Marketing Advice
How (ESOV) Extra Share of Voice through Advertising and Market Share Correlate In the dynamic world of marketing and advertising, it’s crucial to deeply understand metrics that can significantly impact a company’s success. One such concept that deserves...
by Jeff Slater | Sep 24, 2023 | Marketing Advice, Marketing People
Embracing Failure: The Unexpected Power of a “Failure” Section on Your Resume Do you have a failure section of your resume? In a world driven by success stories and triumphant narratives, it might seem counterintuitive to suggest that including a...
by Jeff Slater | Sep 17, 2023 | Marketing Advice
Strategic Positioning in CPG: Harnessing the Power of Jobs to Be Done and Disruptive Innovation In the fast-paced and fiercely competitive world of Consumer-Packaged Goods (CPG), positioning isn’t just about catchy slogans and memorable logos; it’s a...
