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Plural Ignorance: Unlocking the Power of Social Influence in Marketing

Plural Ignorance: Unlocking the Power of Social Influence in Marketing

by Jeff Slater | Jul 23, 2023 | Branding Issues, Marketing Advice

Plural Ignorance: Unlocking the Power of Social Influence in Marketing Understanding human behavior is vital to crafting successful campaigns in the ever-evolving marketing world. One intriguing concept that holds significant potential for marketers is plural...
Five Pieces of Advice To Help You Prepare To Sell a Business

Five Pieces of Advice To Help You Prepare To Sell a Business

by Jeff Slater | Jul 16, 2023 | Foodpreneurs, Marketing Advice

Five Pieces of Advice To Help You Prepare To Sell a Business If you are one of the millions of Americans who run a small to mid-sized business, I’ll bet you have asked yourself – I wonder if I could sell this someday? Around 1985, I asked myself that very...
Think like a Cash Cow: You Don’t Need to Take Outside Money

Think like a Cash Cow: You Don’t Need to Take Outside Money

by Jeff Slater | Jul 9, 2023 | Foodpreneurs, Marketing Advice

A Meaty Idea: ButcherBox Proves You Don’t Need to Take Outside Money Mike Salguero never took a nickel from the outside venture or private equity firms. Yet, his $600 million grass-fed meat subscription box company was profitable from Box One. As a child raised...
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