by Jeff Slater | Jun 4, 2023 | Branding Issues, Marketing Advice
Disrupting with Purpose: What Could You Do That Your Competitors Wouldn’t Try? “Disruption is not about doing something new, but about doing something old in a new way.” – Clayton Christensen, business theorist Most marketers I know look...
by Jeff Slater | May 29, 2023 | Marketing Advice
Who Should Tell Your Narrative? Why Everyone Needs a Personal Brand In today’s digital age, it’s not just products and companies that need a brand; individuals, too, can benefit significantly from cultivating their brand. Whether you’re an...
by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups
What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
