by Jeff Slater | Aug 25, 2014 | Interesting Brands, Marketing Advice
When you decided to launch your new product, what promise did you make to the people who you want in your community? Did you genuinely mean it? Did you develop something so remarkable that they will tell their friends? Did you improve a feature of the product that...
by Jeff Slater | Aug 20, 2014 | Marketing Books
I heard Denise Lee Yohn on Mitch Joel’s Six Pixels of Separation podcast last month. She was promoting her new book, What Great Brands Do and it piqued my interest. Denise’s marketing book unravels seven principles that demonstrate what the great brands do… ...
by Jeff Slater | Aug 18, 2014 | Uncategorized
Paul Simister, a UK business strategy coach suggested that the Unique Selling Proposition for brands is all but dead. It should be replaced by the USP (Unique Story Proposition). I completely agree. Paul suggests thinking about a new USP that…Makes a short...
