by Jeff Slater | Oct 20, 2014 | Marketing Advice
What happens when your brand or product has a distinct point of view that could only come from one person? You. Marketing has always been about being noticed and separating yourself from the competition. In a uber-crowded world, how can you find how to be different...
by Jeff Slater | Oct 15, 2014 | Marketing Advice
How well do you understand the difference between strategy and tactics? Do you find them fighting each other for bragging rights? At some companies, these two activities collide all the time. Managers want to jump in and solve problems when...
by Jeff Slater | Oct 13, 2014 | Marketing People, Personal Stories
This past week, I got to host Nomacorc’s 5th Wine Marketing Exchange event. We developed this series, held twice per year in California to bring interesting marketing speakers, insights and ideas to the wine marketing community. Our theme this time was “Storytelling:...
