by Jeff Slater | Nov 19, 2014 | Marketing People
I have been listening to marketing podcasts for about three years. Although I loved to read marketing books, I also enjoy listening to conversations on topics that range from storytelling, content marketing, blogging or media buying. I’m always interested in...
by Jeff Slater | Nov 17, 2014 | Marketing Advice
Marketing is an expectations game where you have to read the future. You put in long hours developing a marketing plan. It is filled with grand ideas and garnished with bells, tweets and whistles. Your goal is to be a smashing success. Then you execute and hit...
by Jeff Slater | Nov 12, 2014 | Marketing Advice
There is a staggering amount of choices we make every day when we shop. Whether its clothes, electronics or food, we are confronted with what feels like unlimited options. Yet most of us have just a few brands we navigate toward in most categories. We group together...
