by Jeff Slater | Jan 21, 2015 | Interesting Brands, Marketing Advice
You are sitting at home, at a party or a corporate event and realize you don’t have enough wine. (or beer or booze). Someone has to go out to the local liquor store. Or you can click on Thirstie. An app designed for the on-demand wine and spirit market. If you are...
by Jeff Slater | Jan 19, 2015 | Interesting Brands, Marketing Advice
I’m not a big shopper. Truth be told, I hate shopping except for food and wine. I don’t find myself in the mall or online looking for stuff so I don’t profess to be an expert in this arena. But I do know brilliant marketing when I see it. Every week or 10 days, I...
by Jeff Slater | Jan 14, 2015 | Marketing Advice
How many people do you market too? Whether I am marketing corks or Slim Jims or Cheerwine, I always approach the effort by thinking about one person at a time. My target isn’t big and wide and filled with millions of people. I focus on one person and talked...
