by Jeff Slater | Feb 2, 2015 | Marketing Advice, Marketing Books
I love to be challenged by someone who holds a marketing perspective that differs from my own. How Brands Grow by Byron Sharp is such a challenge. I devoured this myth busting book on a flight to California this past week and found it to be one of the most...
by Jeff Slater | Jan 28, 2015 | Marketing Advice
Brands that receive investment find important ways to stay away from the commodity part of a market segment. They create new technology that improves performance, they develop special activities that add secondary value to users and they keep using resources to...
by Jeff Slater | Jan 26, 2015 | Marketing Advice
Why did you pick up that brand of olive oil from the shelf of your supermarket versus the other sitting next to it? Why did you notice and open only one of the emails that came to you over the last 24 hours from someone you didn’t know? Why did you open that one...
