by Jeff Slater | Dec 17, 2023 | Foodpreneurs, Marketing Advice
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for...
by Jeff Slater | Dec 10, 2023 | Marketing Advice
In a world where food waste is a pressing issue, Too Good to Go has emerged as a beacon of hope, transforming surplus food into an opportunity for businesses and consumers alike. Founded in 2016 by Lucie Basch, the app has redefined the traditional approach to food...
by BJ Bueno | Dec 6, 2023 | Marketing Advice
What You Can Learn From Taylor Swift and her PR Blueprint – A Guest Post By BJ Bueno In the illustrious realm of brand-building, there’s an unforeseen teacher: Taylor Swift. Beyond her musical genius, Swift emerges as a masterclass in strategic communication and...
