by Jeff Slater | Apr 17, 2015 | Marketing Advice
May I have your attention? Just for 3 minutes and 32 second. Please. It appears that the most difficult part of a marketer’s job is grabbing someone’s attention today. Given content shock with the tsunami of blogs, emails and outbound videos, it is no wonder that our...
by Jeff Slater | Apr 15, 2015 | Marketing Advice
Who really uses marketing coaches and what do they expect to get in return? What would lead a small to mid-sized business to hire someone to help them with their marketing? And what exactly would they do for a business? Since I am a marketing coach (on weekends and...
by Jeff Slater | Apr 13, 2015 | Marketing Advice
In a recent marketing coaching conversation, I spoke to a man who has been assigned to head up marketing for a B2B software company with revenue of under $100 million. He had never been in this position before and wanted some marketing counsel from someone who has...
