by Jeff Slater | Apr 10, 2015 | Marketing Advice
During the last month, I received seven requests to fill out a survey for various companies who I interacted with either online or in the real world. Sorry Terminex, but I am not interested in having you bug me. But only one company, called me to say thank you and did...
by Jeff Slater | Apr 8, 2015 | Marketing Advice
The new religion of the email marketing world is A/B testing. It comes up all the time in blogs, books and business classes about outbound marketing. The truth is, testing isn’t new but there are skeptics who fail to see the benefit. Want to know five reasons to test...
by Jeff Slater | Apr 6, 2015 | Marketing Advice
When I advised a client to double her rates for her services, she thought I was crazy. I asked her, “what signal is your price sending?” But her marketing materials all said how she was better than her competitors. Yet, her price was the same as these...
