by Jeff Slater | Jun 8, 2015 | Marketing Advice, Personal Stories
I have been traveling on business to Europe this past week. Since I don’t speak French or Italian, I am often at the mercy of a sign or pictograph for information. As I was buck naked about to get into the shower, I was faced with my first challenge in the south of...
by Jeff Slater | Jun 5, 2015 | Marketing Advice, Marketing Books
I read Better and Faster by Jeremey Gutsche this past week. Mitch Joel interviewed him on his podcast. Jeremy is the founder of Trend Hunters, a website/business that consults with companies to help them see patterns and opportunities. What business isn’t hunting for...
by Jeff Slater | Jun 3, 2015 | Marketing Advice
Isn’t it time for a little reality check about all the talk about Big Data? I think what has been missing is Big Emotion from the story. Companies can now capture infinite amounts of data on consumer behavior. They can merge, purge and cross tab until they are blue in...
