by Jeff Slater | Jun 15, 2015 | Marketing Advice
I have noticed how ineffective B2B email marketing is lately. I call it an E-Malaise. It is that general feeling of discomfort, illness or uneasiness you feel when you open up your inbox and marketers are tossing unclear messages at you that are complicated and...
by Jeff Slater | Jun 12, 2015 | Marketing Advice
We like to think of our brands as immortal. They will live forever as long as we keep adapting to the marketplace. But what if your brand needs a sell-by date and you had a limited amount of time? What would you do differently? What if you were only going to own the...
by Jeff Slater | Jun 10, 2015 | Interesting Brands, Marketing Advice
I often sound like a broken record. When I give marketing advice, I am always asking someone to fill in the sentence, only we_________. What is it that you focus on that no one else owns or pays attention to? From the red soul of Christian Laboutin to the one for one...
