by Jeff Slater | Apr 15, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Traditionally, hairdressers have either owned their salon or worked as an employee where they hand over half their earnings to the Owner. Salons by JC is an innovative approach that is disrupting the business model. In 1997, Jack Griffey and Cecil Miller began their...
by Jeff Slater | Apr 13, 2016 | Marketing Advice, Marketing People, Marketing Start Ups
Gail wanted to buy an expensive set of golf clubs online for her husband Kevin as an anniversary gift. She wanted to talk to someone who could provide some unbiased information and help her find the right brand. Imagine if she could be connected to brand advocates or...
by Jeff Slater | Apr 11, 2016 | Marketing Advice, Personal Stories
As I listened to yet another podcast about marketing, I couldn’t believe that the person interviewed kept referring to the people he wanted to sell to as a target. He wasn’t interested in them as people, and that was evident from his language. What happens when we...
