by Jeff Slater | Apr 29, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Ever hear of people to people shipping? Imagine you are traveling abroad to London and have two suitcases. One is full, and the other is half full. You could probably fit about ten more pounds of clothes in the second bag. Now imagine a marketplace to match someone...
by Jeff Slater | Apr 27, 2016 | Advertising, Marketing Advice, Personal Stories
A recent business to business (B2B) client asked me where they should spend their advertising dollars to grow their business. They thought about running ads in industry trade magazines or possibly buying space in an industry directory that lists thousands of suppliers...
by Jeff Slater | Apr 25, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Who would you trust to take care of your dog? Aaron Hirschhorn and Karine Nissim, who live in LA, came East to visit family. In 2011, hey left their dog Rocky with a kennel. When they returned, they got a $1400 bill, and Rocky stayed under their desk for days. Eric...
