by Jeff Slater | Jun 24, 2016 | Marketing Advice
At a wine marketing conference that I hosted this past week, we got to listen to a speaker named Peter Isaacson from Demandbase. He provided a very helpful framework for sales and marketing alignment. Account Based Marketing is an approach for business to business...
by Jeff Slater | Jun 22, 2016 | Marketing Advice
Five years ago, a small group of colleagues joined me to create an unusual event for the wine marketing community. We called it THE EXCHANGE because we wanted it to be an interaction of ideas, insights and inspiration. Ten events later, more than one thousand wine...
by Jeff Slater | Jun 20, 2016 | Marketing Advice
Why isn’t anyone making wines for left-handed drinkers? I know, this is a stupid idea, but there is a marketing lesson within this thought. Allow me to unpack it with my right hand. Imagine a wine made for people who are left-handed. I think there is an...
