by Jeff Slater | Jun 29, 2016 | Marketing Advice
I needed oil for my car and went to a quick stop service company. They did the oil change swiftly and efficiently. When I went to checkout, I swiped my credit card. But the instructions were so unclear that the clerk had to walk me through what should have been...
by Jeff Slater | Jun 27, 2016 | Marketing Advice
Did you see my billboard popping up all over America this past week? Announcing the opening of my marketing consulting firm called The Marketing Sage. I am leaving my global marketing job on July 1st, 2016 to write a new chapter in my career. I am so excited, I...
by Jeff Slater | Jun 24, 2016 | Marketing Advice
At a wine marketing conference that I hosted this past week, we got to listen to a speaker named Peter Isaacson from Demandbase. He provided a very helpful framework for sales and marketing alignment. Account Based Marketing is an approach for business to business...
