by Jeff Slater | Jul 27, 2016 | Marketing Advice
We live in a digital world where emotion needs to grab you through whatever screen you have in your face. Rational arguments take a back seat to stories that touch you deeply. It is so easy to forget this because we over-rationalize the importance of relevant...
by Jeff Slater | Jul 25, 2016 | Marketing Advice
Some problems feel impossible, but two Australian buddies decided they needed to do something to help the homeless. So they decided to wash their clothes. Lucas Patchett and Nicolas Marchesi decided that if they could bring some dignity to the homeless people they...
by Jeff Slater | Jul 22, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
In 1982 an emerging computer company was roaring onto the stage. Osborne computer had the world’s first “luggable” computer. It was portable, but it was so heavy at 26 pounds, that you didn’t just carry it – you hauled it around. But it was a leading computer...
