by Jeff Slater | Aug 3, 2016 | Marketing Advice
Does this describe you? You haven’t read a book in the last year. You don’t listen to podcasts about your field of interest? You rarely read any trade magazines in print or online? You haven’t gone to a lecture, free course or digital webinar on a topic you know...
by Jeff Slater | Aug 1, 2016 | Marketing Advice
As a marketing consultant meeting with many new prospective clients, I’m amazed at how often everyone wants to jump to tactics. We need a new website. We need email marketing. We need to pump up our PR efforts. We need a new brochure to tell our story. Nope. You need...
by Jeff Slater | Jul 29, 2016 | Marketing Advice
This week I got to speak to a CEO of a company that was started more than 50 years old. The business grew for many years but the last decade has been stagnant and flat. The CEO has slowly realized that they needed a digital transformation. Instead of living in the...
