by Jeff Slater | Aug 10, 2016 | Marketing Advice
Lately, I have had several prospective clients ask me a simple question. What is it you do? They knew they need help with their business so they started a conversation with me to learn how my experiences could be helpful to them. I used the following simple example....
by Jeff Slater | Aug 8, 2016 | Marketing Advice
Enterprise is a car company that rents cars. Period. End of sentence. Got it? After all, their name is Enterprise Rent A Car. Except, Enterprise does a lot more. Surprised? Their new ads featuring Joel McHale tells a crisp, clear story about the many ways they serve...
by Jeff Slater | Aug 5, 2016 | Marketing Advice
I got a question from a reader about pricing several months ago and thought I’d share my perspective on the topic. The wrong way to price a product or service is to take your cost and add a percentage of profit that you want to make on that product. This approach is...
