by Jeff Slater | Jan 18, 2017 | Marketing Books, Marketing People
A recent article in Harvard Business Review challenged some of my thinking about consumers’ connections with brands. Are consumers loyal to your brand or have they just formed deep habits? Habits versus loyalty – what makes a customer come back? Is customer loyalty...
by Jeff Slater | Jan 16, 2017 | Marketing Advice, Marketing Start Ups
Henry Ford made one car model in 1908, and he sold 1,700 cars. Then he decided to add three more types of cars in the next years, and he sold 1,690 cars. He started to think about driving toward simple. Ford noticed that sales in total declined during those subsequent...
by Jeff Slater | Jan 14, 2017 | Personal Stories
For those of you who have followed my daughter Fanny’s food journey, her Food Network debut is Sunday, January 15th at 11 am. The show is called KITCHEN SINK and will be replayed on Monday on Food Network at 1:00 PM. She will be in most of the episodes as a...
