by Jeff Slater | Apr 26, 2017 | Marketing Advice
Often the first question I ask new clients is to describe the community they serve? Simply put, who is your target audience? I get a mix of reactions that include: Everyone in the world Women Everyone in our category People in business Everyone with cash It isn’t easy...
by Jeff Slater | Apr 24, 2017 | Marketing Advice
I am an avid listener to podcasts. They are wonderful company when I’m out walking and trying to make my 10,000 step goal for the day. Whether it is about politics, marketing or mindfulness, podcasts are a great way to listen, learn and laugh. An interesting...
by Jeff Slater | Apr 21, 2017 | Marketing Advice
In my Instagram stream, I noticed some sponsored ads by Kozy Shack, a brand of rice pudding. If I had to guess, I last bought packaged rice pudding never. It isn’t in my consciousness of things to buy for dessert. And, if I wanted rice pudding, I’d make it myself. But...
