by Jeff Slater | Aug 28, 2017 | Marketing Advice
There is an adage in the world of consumer marketing – could you send your grandmother into the supermarket and could she easily find your brand? How will she know which brand of wine, energy drink or cereal is the one you work on? Hey grandma, get the sugar...
by Jeff Slater | Aug 25, 2017 | Marketing Advice, Marketing Start Ups
If I told you that you could spend $100 and get a customer worth $10,000 – wouldn’t you be interested? Why are so many businesses unsure what a customer is worth to them? Instead of knowing these numbers with precision, most business shrug and say I don’t know. How...
by Jeff Slater | Aug 23, 2017 | Foodpreneurs, Marketing Advice, Marketing People
GUEST POST BY PAUL MABRAY This month was a bit of a mess. Despite having an active lifestyle (running, home gym time, etc.) I became incredibly sick with a bout of diverticulitis. First, worst diet plan ever (9.5 lbs in 12 days). Second, eat more fiber. Third, it...
