by Jeff Slater | Sep 20, 2017 | Marketing Advice
Some of the best PR is often based on a wild and crazy idea. The folks who market Cheetos wondered what it would be like to open a restaurant based on their snack product. So they hired a well-known Food Network Chef (not my daughter) and created a temporary pop-up...
by Jeff Slater | Sep 18, 2017 | Branding Issues, Interesting Brands, Marketing People
So many companies come and go. They spend millions on marketing to no avail. They get lost trying to grow faster and faster, forgetting why they even started. There is no substitute for sound marketing. They make promises they can’t keep, and they wonder why their...
by Jeff Slater | Sep 15, 2017 | Marketing Advice, Marketing Start Ups
Conducting market research is a key component of marketing. Without an empathetic understanding of who you are marketing to, the world they live in, and what they care about, your efforts can easily miss the mark. But getting to know your customers first-hand can be...
