by Jeff Slater | Nov 15, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
Are you testing every aspect of your marketing efforts? If you send out emails, are you testing different subject lines to see which gets opened the most? A simple A/B test can increase the number of people who read your email and the test is free. Are you testing...
by Jeff Slater | Nov 13, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
I had a fascinating confidential conversation this week with a company that sells luxury goods. Because I promised to keep the details private, I can only tell you in general terms about her approach to marketing and how she gets customers to wait in line to buy her...
by Jeff Slater | Nov 10, 2017 | Interesting Brands, Marketing Advice
When you are with friends or work colleagues, do you hear them sharing stories about brands? The savvy marketing professional is always listening to hear how information gets communicated from friend to friend. Whether online or in person, there is much to learn by...
