by Jeff Slater | Jan 30, 2018 | Branding Issues, Marketing Advice, Marketing People, Marketing Start Ups
Brands that soar tend to be eliminators. They get rid of one big thing in the category. Great brands remove something everyone expects from an experience. Ikea is the furniture store that doesn’t sell you assembled furniture. You do that work yourself. Carroll’s...
by Jeff Slater | Jan 28, 2018 | Marketing Advice, Marketing People
The meeting with a new client went very well until I asked a difficult question. Why does your customer buy from you? Why you and not someone else? Do you understand their motivation? The team assembled gave me several reasons, but none of them felt authentic. They...
by Jeff Slater | Jan 25, 2018 | Branding Issues, Marketing Advice, Marketing People
Wait, what? Yes, the good old fashion telephone is the most consequential tool for most marketers. It is ignored and left out of most marketing plans. Why aren’t outbound phone calls by you or your team part of your plans? (I’m not talking about telemarketing)....
