by Jeff Slater | Feb 6, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Over coffee, a colleague was sharing a story of a recent marketing experience. A recent campaign failed, and everyone was licking their wounds wondering what went wrong. I asked for their word. Jonathan didn’t know what I meant. What word is the center of the core of...
by Jeff Slater | Feb 4, 2018 | Marketing Advice, Personal Stories
I don’t like repeating myself, but sometimes it is necessary. Consultants from all disciplines need to conduct discovery sessions to help them understand the challenges a company faces. Through open-ended questions, insights can emerge the will help define the problem...
by Jeff Slater | Feb 1, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
As the winery executive walked down the Unified tradeshow aisle, she stopped, looked at a banner sign with a headline and declared, “that’s my problem.” The sign said, BREAK YOUR EXCEL HABIT. My client, Business Impact from Chapel Hill, NC consists of a team of data...
