by Jeff Slater | Mar 27, 2018 | Marketing Advice
There is no substitute for in-person events to build a deep relationship with the people you are trying to serve with your marketing. Whether they are current or new customers, influencers or people who can support your efforts, no amount of digital marketing...
by Jeff Slater | Mar 25, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Everyone has a competitor. As hard as we try, almost every business and product is compared to another company or brand. The challenge is to be prepared to explain, how are you different in a way that matters to your audience. Several months ago, a client needed help...
by Jeff Slater | Mar 22, 2018 | Interesting Brands, Marketing Advice, Marketing People
You can market a product by making up a story and screaming it to a disinterested audience. Or, like UR Bath & Body, you can hire women in crisis to be part of your workforce and create a meaningful WHY behind your brand. Marketing doesn’t need to focus on the...
