by Jeff Slater | May 22, 2018 | Marketing Advice
Is it a substitute for hot coffee or energy drinks or cola beverages? The drinks industry – especially the ready-to-drink cold beverages industry – is one of the fastest moving and most dynamic there is. Consumer tastes and preferences change rapidly, and drinks...
by Jeff Slater | May 20, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I got the opportunity to participate in some focus groups for a beverage startup who was trying to understand brand engagement. They wanted to plumb why consumers choose certain beverages differently based on occasion? Why do they pick a particular type or beverage...
by Jeff Slater | May 17, 2018 | Marketing Advice
In a recent conversation with a prospective client, she told me that her marketing wasn’t working anymore. She has done everything the experts told her to do. Email marketing, blogging, SEO, retargeting and all the other tricks of the trade. Afer reviewing her laundry...
