by Jeff Slater | Aug 21, 2018 | Branding Issues, Marketing Advice, Personal Stories
One of my favorite assignments is to name stuff. At The Marketing Sage, I get to name companies, brands, new products, technologies, events, promotions, and taglines. Some people play video games, tennis, or do Sudoku or solve a Rubik’s cube; I like the name...
by Jeff Slater | Aug 19, 2018 | Foodpreneurs, Marketing Advice
In 2012, there were more than 2,000 brands of energy bars on the market. So, Peter Rahal and his childhood friend, Jared Smith decided to market energy bars. But Peter, who is dyslexic and is a self-admitted D student, had a critically important insight about the...
by Jeff Slater | Aug 16, 2018 | Marketing Advice
In consulting with new clients, I often hear them ask me what the return on investment will be for my recommended marketing approach. Of course, this is a reasonable question, but I like to ask them how they calculate the return on investment for other activities like...
