by Jeff Slater | Aug 28, 2018 | Marketing Advice
Physical World + Digital World = PHIGITAL Worlds keep colliding as brands are working hard to bring the physical and the digital world together. Consumers live on their phones but, they breathe in the real world. How can you take a touchscreen, online experiences and...
by Jeff Slater | Aug 26, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Gallup has identified the top traits of entrepreneurs in a recent survey. Inc Magazine has a great article about these qualities as it relates to their Inc 5000. In 1985, when my wife and I were building our bakery business, we too were chosen to be on Inc Magazine’s...
by Jeff Slater | Aug 23, 2018 | Branding Issues, Marketing Advice, Marketing People
I’m a bit fed up with people telling me how much marketing has changed. So many people are drinking the Kool-Aid and guzzling misguided information. Yes, I know that: Tactics have changed. Technology has changed. Timelines have changed. The Basics Haven’t Changed. Our...
