by Jeff Slater | Nov 20, 2018 | Branding Issues, Marketing Advice
You can always find a product or service for less. Lowering prices is easy, it just isn’t a lasting strategy. If you are building a business and want to sustain margins, segmenting the market is a smart place to start. When you can add value, it can be a winning...
by Jeff Slater | Nov 18, 2018 | Marketing Advice, Personal Stories
Last June, my gardener knocked on my door. He wanted to shake my hand and tell me thank you for hiring him to cut my grass, trim my bushes and take care of my yard. He didn’t ask if I wanted to add more services. He wanted to say thank you in person and to let me know...
by Jeff Slater | Nov 15, 2018 | Foodpreneurs, Interesting Brands
When Amanda Hesser and Merrill Stubbs, founders of Food52 in Manhattan wanted to begin to market their line of cooking products, they did something unusual. Their company had sold other companies’ kitchen-related products for years. Over time, they developed a...
