by Jeff Slater | Dec 4, 2018 | Marketing Advice, Personal Stories
I stopped using to do lists about seven million years ago. Instead, I schedule work and personal activities on my calendar. From a time, management perspective, if the task is worth doing, it is worth blocking time to get it done. Whether it is for work or personal, a...
by Jeff Slater | Dec 2, 2018 | Advertising, Branding Issues, Marketing Advice
A friend who works for a West Coast organic beverage company recently lost her senior marketing position because the organization felt she was doing too much branding and not enough marketing. When she shared her story with me, it made me wonder how often these...
by Jeff Slater | Nov 29, 2018 | Marketing Advice, Marketing People
There are seven habits I observe about the marketing professionals I admire. After recently rereading Steve Covey’s work on seven habits of highly effective people, I looked at his list from a marketer’s perspective. This list isn’t exhaustive, just...
