by Jeff Slater | Apr 23, 2019 | Branding Issues, Marketing Advice, Marketing People
The role of a marketer is to be a translator. To help tell the story woven in the day-to-day activities of a company. Marketing translators help express in plain English, overly technical information. It takes features and communicates the implied benefits. Within...
by Jeff Slater | Apr 21, 2019 | Marketing Advice, Personal Stories
If you are searching for a new job, you are marketing a product called YOU. I received many inquiries from people asking my advice about job searches. Friends and acquaintances recognize that when they are searching for a job, they need to improve how they market...
by Jeff Slater | Apr 18, 2019 | Marketing Advice, Marketing Start Ups
The MVP or minimal viable product is a term coined by Eric Ries in The Lean Startup. But the notion of a minimal viable audience belongs to Seth Godin. He uses it to remind marketers how important it is to create a product for a specific group of people who share a...
