by Jeff Slater | Jul 14, 2019 | Branding Issues, Interesting Brands
This past week I participated in a client workshop where, along with a partner communications agency, McGuffin, we held a brand archetype exercise. The purpose was to help the client rebrand as they start to think about the image they want to project as we redesign...
by Jeff Slater | Jul 11, 2019 | Marketing Advice
I know what I believe. I trust my instincts. And, I can quickly survey a dozen people for feedback on an idea. But when I have a big question that needs answering, it helps to know 500 people. Recently, I needed to bounce an idea on a crowd of about 500 people who...
by Jeff Slater | Jul 9, 2019 | Marketing Advice
I was preparing for a new pitch to a potential client and decided that I would tell them how they can fail at marketing their product or service. By doing the opposite of what they’d expect, I hope to grab their attention and teach them a valuable lesson. How to fail...
