by Jeff Slater | Sep 1, 2019 | Marketing Advice, Marketing Start Ups
Getting noticed by an audience keeps getting more difficult every year. There are only a few ways where marketers can get someone to pay attention to a message. And the critical word is PAY because attention is in limited supply. To get someone to listen, read or...
by Jeff Slater | Aug 29, 2019 | Foodpreneurs
Most people don’t ever think about where their chocolate comes from, but there is a Dutch chocolate company with a serious mission to eliminate slave labor in the cocoa industry. Tony’s Chocolonely is the market leader in the Netherlands. Unlike other chocolate...
by Jeff Slater | Aug 27, 2019 | Marketing Advice
I heard an interesting comment from Alexandria Ocasio-Cortez about storytelling during her interview with Jon Favreau on Pod Save America. She was asked why she thinks she has captured the imagination of millions through her social media and political activities. Her...
