by Jeff Slater | Oct 6, 2019 | Branding Issues, Marketing Advice, Personal Stories
Brands that struggle often need reimagination. But when you find a company in free fall, sometimes there is little you can do but get out of the way and let it crash. It can be easier to build from the ground up or start fresh, then to try and fix the airplane while...
by Jeff Slater | Oct 3, 2019 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
One of my clients wanted to explain to prospects about one of the services they offer. It was technical, scientific, and quite complex. Every time they explained to me what they did, it went over my head and was difficult to follow. My client offers an alternative to...
by Jeff Slater | Oct 1, 2019 | Branding Issues, Marketing Advice
One of my clients needed to guide several agencies about her brand’s voice. What is the brand’s voice? It is how a brand uses words, attitude, and value when communicating with their audience. It is how your brand personality comes to life to the outside world. For...
