by Jeff Slater | Dec 8, 2024 | Branding Issues, Marketing Advice
Can brand AND performance marketing co-exist? Ask Amica. Amica Insurance stands out as a beacon of emotional storytelling and strategic marketing in a landscape dominated by talking geckos and quirky characters. Their partnership with New York-based advertising agency...
by Jeff Slater | Dec 1, 2024 | Branding Issues, Marketing Advice
When direct-to-consumer (DTC) brands dream of expanding into retail stores, they often overlook a crucial element that can make or break their success: packaging. Many assume the packaging that worked brilliantly for their online sales will transition seamlessly to...
by Jeff Slater | Nov 24, 2024 | Foodpreneurs, Marketing Advice
I am always curious about brands with talented leaders who have shaken a segment within their industries. One brand’s narrative caught my eye recently is 21 Seeds, a tequila company founded by a mom who saw an unmet need in the market. After three years, the brand was...
