by Jeff Slater | Nov 17, 2019 | Marketing Advice, Marketing People
To help you find the right clients, it helps to communicate who is and isn’t a good fit for your business. Most websites aren’t this frank telling people to go away. But recently I have observed some marketing efforts that identify who is a good fit, and who isn’t....
by Jeff Slater | Nov 13, 2019 | Branding Issues, Marketing Start Ups, Personal Stories
One of my clients, Nomaco, came to me with a challenging proposition. How could we use the excess foam scrap that comes from our production for good? Can you find a way to create a product line that provides value to us, our community, and helps the environment? This...
by Jeff Slater | Nov 12, 2019 | Marketing Advice, Marketing Start Ups
Two acquaintances asked me for some advice about marketing personal in-home services. The businesses were very different, but both offered to come to the home to provide useful personal care services. One offered to become a personal stress coach while the other...
