by Jeff Slater | Aug 2, 2020 | Marketing Advice, Marketing People
Over the last week, my interest has been piqued twice about the topic of resume versus eulogy virtues. Resume virtues are the successes you bold in your resume, while eulogy virtues are what someone will say when you are gone. David Brooks, the NY Times opinion...
by Jeff Slater | Jul 30, 2020 | Marketing Advice
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
