by Jeff Slater | Nov 22, 2020 | Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publications in 1970. Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Nov 19, 2020 | Marketing Advice
Are you playing marketing hopscotch? As part of an online panel discussion with other marketing professionals, a superb question was asked by the moderator -if you could encourage marketers to spend more time doing one thing, what would it be? Outbound marketing –...
by Jeff Slater | Nov 17, 2020 | Marketing Advice
Pay a prospect? This may be a truly dumb marketing idea. But it is both simple and direct so maybe there is a kernel of wisdom here to consider. But what do you think would happen if you paid a prospect for fifteen minutes of their time and attention? I’m...
