by Jeff Slater | Feb 16, 2021 | Branding Issues, Marketing Books
A guest post from Minter Dial a leader in branding, leadership, and transformation. We met through LunchClub.ai If I sell shampoo, conditioner, or widgets, do I need to have a bigger purpose? If you’re in marketing, you’ll know how commonplace it is to...
by Jeff Slater | Feb 14, 2021 | Marketing Books
Tim Ferriss knows Oprah. Mark Schaefer does not. What Cumulative Advantage did Tim have, if any? This question sparked my friend Mark to start percolating ideas for his new book called Cumulative Advantage. Tim Ferriss is best known for is his...
by Jeff Slater | Feb 9, 2021 | Personal Stories
This is a guest post from my brother Mitch Slater, who worked for Larry King. Larry passed away recently and this is Mitch’s remembrance along with two marketing lessons he learned from The King. Elvis may have been the King of Rock and Roll, but there was only...
