by Jeff Slater | Aug 15, 2021 | Marketing People
I have been so fortunate to have people in my marketing and business career who were the teachers I needed at just the right time. Being lucky, a teacher seems to arrive at the perfect moment. I got the chance to work with some remarkable human beings who helped me in...
by Jeff Slater | Aug 12, 2021 | Marketing Advice
These days, we can find the answer to almost everything on Google. You can see these relevant results because of (SEO) Search Engine Optimization. It may sound like it is not for the faint of heart, but anyone can do SEO if they understand the fundamentals. We are...
by Jeff Slater | Aug 10, 2021 | Branding Issues
What’s the difference between a brand being different or distinctive? I prefer the word distinctive when referring to branding because it is used when discussing one thing. Perhaps this is semantics. Different can be – my brand is red, another brand is yellow,...
