by Jeff Slater | Mar 11, 2021 | Marketing Advice, Marketing Start Ups
This is a guest post by Elizabeth Hines, a social media consultant about Clubhouse. Conversations about Clubhouse are everywhere right now, and the chances are that your business is looking towards it and seeing if it’s right for you. However, the question remains:...
by Jeff Slater | Mar 9, 2021 | Marketing Advice, Marketing Start Ups
A few years ago, I provided advice to a startup. The team was smart, they were diverse, and they had a brilliant idea. But they didn’t have any practical experience or street smarts. Fresh from business school, they had lots of conceptual notions that...
by Jeff Slater | Mar 7, 2021 | Personal Stories
I’m thrilled to announce that I am NOT starting a podcast. That’s right. I’m not starting a podcast and I’m excited to share this news with you. Disappointed? I know most announcements are about things you are doing – but I believe deeply in staying...
by Jeff Slater | Mar 4, 2021 | Marketing Start Ups
This is a guest post by Lauren Groff about small business marketing There is nothing easy about trying to get a small business off the ground. Whether promoting new product ideas, trying to make your first round of sales, or even trying to stay afloat, things can...
by Jeff Slater | Mar 2, 2021 | Branding Issues, Interesting Brands
My marketing consulting business, The Marketing Sage, is not McKinsey & Company. I don’t expect anyone who hires me to be confused. But I use this comparison as part of a differentiation dance because I want to clarify who we aren’t. The Marketing Sage...
