by Jeff Slater | Apr 4, 2021 | Marketing Advice, Marketing Start Ups
Somewhere around 1995, I spent a million dollars to create a website. Psychologists call this an escalation of commitment. My mother would have called it meshuggeneh. (Yiddish for crazy) In hindsight, I must have snapped – and not into a Slim Jim. In the 1990s,...
by Jeff Slater | Apr 1, 2021 | Marketing Advice
Well, companies need more of the correct type of meetings. Of course, companies hold too many meetings. But the type of meeting I’m talking about is the pre-meeting before your company is about to pitch a prospective client or to present important findings a d...
by Jeff Slater | Mar 30, 2021 | Branding Issues, Interesting Brands, Marketing Advice
A brand’s promise is a declaration of assurance. Brands must make steadfast promises to build their community, tell their story, and differentiate themselves from the competition. When I’m asked to explain what a brand is, I use the word promise to help...
by Jeff Slater | Mar 28, 2021 | Marketing Advice
When working on strategic planning with my clients, scenario planning can be a powerful tool to help them see the future. You don’t need a crystal ball or to hold a seance. The key is noticing what’s happening in small chunks right in front of your eyes....
by Jeff Slater | Mar 25, 2021 | Marketing Start Ups
This is a guest post from Gia Keasler who writes about attracting startup investors. Do you have a viable idea that you want to turn into a successful business? Do you manage a startup that desperately needs some cash? Although many small business owners often rely on...
