by Jeff Slater | Jun 24, 2021 | Marketing Books
In a recent conversation with a CEO from a technology company, she asked me my favorite marketing book from the last ten years. I didn’t hesitate. The answer was Different by Youngeme Moon. The book was published September 6, 2011, and is as relevant today as a...
by Jeff Slater | Jun 22, 2021 | Marketing Advice
When James interviewed for a senior sales leadership position, the COO commented, “you aren’t from our industry; why would I want to hire you as an outsider?” James replied, …”you should hire me because I’m NOT from your...
by Jeff Slater | Jun 20, 2021 | Branding Issues, Marketing Advice
Do you know the story of the significant object experiment? A quasi-anthropological experiment was conducted. Their hypothesis was that narrative transforms insignificant objects into significant ones.” Significant Objects is the brainchild of journalist Rob Walker,...
by Jeff Slater | Jun 17, 2021 | Marketing Advice
This is a guest post by David Lukić is an information privacy, security, and compliance consultant at IDstrong.com. Phishing is the most common cyberattack today. It is a process by which cybercriminals obtain sensitive information for unsuspecting victims by sending...
by Jeff Slater | Jun 15, 2021 | Marketing Advice
A guest post by Megan Hudson on The Marketing Sage about customers and their mindset “Think like a customer.” – Paul Gillin The modern age of commerce is known among businesses as the ‘age of experience.’ The advancement of digital...
