by Jeff Slater | Sep 21, 2025 | Branding Issues, Marketing Advice
When most executives think about growth, they focus on product development, brand storytelling, digital campaigns, or supply chain efficiency. These are all vital. But too often, one of the most critical parts of the retail experience is overlooked—the last 100 feet....
by Jeff Slater | Sep 14, 2025 | Foodpreneurs, Marketing Advice
When entrepreneur Mark Celmer and his business partner, Dean O’Brien, set out to create FAB Butter, they weren’t just developing another food product—they were solving one of the most pressing safety challenges facing America’s schools today. Kids love peanut...
by Jeff Slater | Sep 7, 2025 | Interesting Brands, Marketing Advice
No one wants to read another take on Cracker Barrel logo, especially me. I’d like to elevate this to a higher, strategic level and ask the question: What is a smart way to think about logo refreshes or redesigns in general, and how can you avoid going crazy?...
by Jeff Slater | Sep 1, 2025 | Foodpreneurs
The food industry is experiencing its most dramatic shake-up in decades, and the casualties are mounting among traditional powerhouses. While billion-dollar corporations with vast R&D budgets and distribution networks should theoretically dominate innovation,...
by Jeff Slater | Aug 24, 2025 | Foodpreneurs, Marketing Advice
How The CRUMBL Cookie Crumbles into a Billion Dollar Brand I want to walk you through one of the most irresistibly instructive origin stories I’ve come across in the food and beverage world: the rise of Crumbl, the cookie company that baked its way into modern brand...
