by Jeff Slater | May 15, 2022 | Marketing Advice
Failure Meetings Does your company hold a failure meeting? It is a simple idea where your team (department) or small group gets together once a month, and every one tells a story about a failure. Why? Companies that don’t celebrate and examine reasonable failures...
by Jeff Slater | May 12, 2022 | Marketing Advice
Old School Marketing May Help You Stand Out Many modern marketing strategies focus on digital options when you need to drive traffic to your business, The default setting is often digital. But to be noticed, sometimes you need to test techniques that others have left...
by Jeff Slater | May 10, 2022 | Foodpreneurs, Interesting Brands
Wilmington, North Carolina Amy & Ben Wright are the proud parents of four children — Lillie, Emma Grace, Beau, and Bitty. Lillie was born with autism, and Bitty & Beau were born with Down syndrome. With over 80% of people with intellectual and developmental...
by Jeff Slater | May 8, 2022 | Marketing Advice
What problem are we trying to solve? I’m a damn broken record when I meet with existing and prospective clients. I harp on the notion that we must get clear on the challenge before we start solving problems. Are we trying to fix something broken? How do we know that?...
by Jeff Slater | May 5, 2022 | Marketing Advice, Marketing Start Ups
Incorporating Data Analytics into Your Business Does the phrase “data analytics” make you gulp and think about large lists of long numbers, unreadable pie charts, and graphs. A sinking feeling of confusion? Data analytics, aka – keeping score, can be beneficial...